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In the digital era, if you want to stay ahead of the game, then it requires using cutting-edge marketing ways to successfully engage consumers. All over the world, WhatsApp is used most widely for messaging. It is a significant player with a global user base of over 2 billion. The features of Whatsapp business have made it the most powerful marketing tool, especially for B2B, B2C, and startup businesses.WhatsApp B2C Feature is changing norms for business conversations.
WhatsApp is no more for gossiping and sending smiles. Whatsapp B2C feature has shifted casual conversations to serious business conversations. To make the best connections with the right clients at the right time is the key to success. Instead of traditional methods, customers now usually like to communicate with brands and companies in a new way because of messaging apps and devices like smartphones.
In this blog, we discover seamless ways of Whatsapp B2C features for communication and marketing.
WhatsApp Business Solution is needed by whom?
More than 2 billion users are using WhatsApp B2C features across more than 180 countries. WhatsApp is the most popular messaging app on the globe. We can’t ignore such popularity, particularly if you are a B2C brand that serves the smartphone generation.
Users of WhatsApp may hold group conversations, share files in various file formats, and make video calls. The software is highly engaging and can be downloaded for free.
Utilizing this high engagement rate, you can participate in one-on-one conversations with your clients and provide them with valuable, engaging brand experiences. In 2022, the global usage of WhatsApp Business by users and businesses varied by region.
How You can use WhatsApp B2C Feature (Business Solution) to begin with?
Now that you have decided to set up a WhatsApp Business profile, you can use the WhatsApp Business B2C for small business owners or the WhatsApp Business API for larger companies, according to your needs.
Over 5 million small business owners also use WhatsApp Business to communicate with their clientele. Business owners can download the free WhatsApp Business app and utilize its basic capabilities, which include quick replies, message statistics, and labels, even though it is not possible to combine the program with other current systems.
You can urge clients to interact with you on WhatsApp by sharing your WhatsApp number with them by text message, email, or tweet, and this will help you create your initial contact list. You can add button on Instagram or Facebook pages to initiate conversion. By doing this, you can enable them to receive your notifications
How you can use WhatsApp B2C Feature to contact customers?
B2C companies may utilize WhatsApp in a variety of ways to engage with customers at every point of the buyer’s journey, from responding to inquiries from customers during the awareness stage to offering pertinent information during the consideration stage.
For several commercial use cases, including delivering updates for bookings, payments, shipments, appointments, alarms, and problem-solving, WhatsApp includes predefined themes. In addition to templates, businesses can utilize the WhatsApp Chatbot to automate routine customer questions and rapidly reach a larger number of people while using fewer resources.
How WhatsApp B2C Feature is helpful for marketing?
Whatsapp B2C Feature is helpful for your business. It is hassle-free and is helpful in the following ways.
1. Direct, One-on-One Communication:
The importance of direct, real-time conversations is crucial and cannot be ignored. WhatsApp offers this for free, allowing you to instantly connect with existing and potential customers.
2. Quick Customer Support:
WhatsApp’s call and chat features facilitate quick problem-solving and customer query handling, improving customer satisfaction and fostering long-lasting business partnerships.
3: Secure and Private Discussions:
The most important feature in the B2B sector is WhatsApp’s end-to-end encryption guarantees that every communication and conversation remains private and secure.
The Reasons B2C Companies and Startups Should Use WhatsApp Marketing
B2C companies and startups’ initial stage is to connect with ideal consumers through conversion to know their preferences. Whatsapp B2C Feature is a perfect fit due to:
1. Large Audience:
WhatsApp’s massive user base provides B2C companies and startups with a broad platform to reach potential clients.
2. Cost-Effective Advertising:
WhatsApp is a very affordable advertising option for firms with tight marketing budgets. It costs very little to announce new items or corporate updates or to share promotional information.
3. Interactive Engagement:
Businesses may create a dynamic and engaging consumer experience by sharing interactive material such as photographs, videos, GIFs, and voice messages using WhatsApp’s features
4. Notifications in real-time to improve customer service:
Finding the precise information a customer needs to use a product or service can frequently be challenging. Close this gap by providing your clients with urgent information via WhatsApp. Always try to deliver notifications, suggestions, alerts, and reminders to improve the brand experience for your clients.
For example: KLM Airlines uses WhatsApp to distribute flight status updates, boarding pass information, check-in notifications, and ticket confirmations, making it simple for consumers to get all the information they require in one location.
Moreover, travelers on KLM can use WhatsApp to communicate with the airline’s customer support representatives.
5. Two-way interactive communication:
There are no file format limitations on WhatsApp, in contrast to other methods. Personalised, non-commercial communications can be sent with rich media forms, including GIFs, audio, video, and photos. It’s a fantastic method to strike up a discussion with your users.
Tailored suggestions to increase interaction
It’s never easy to get the attention of mobile app users. The typical mobile users download 30 apps per month, but they only use 9 of those apps daily. One of the most popular smartphone apps is WhatsApp.
With WhatsApp, you can program automatic messages to re-engage users with your app by sending them pertinent suggestions and reminders. On the other hand, your clients have the option to choose to get updates and notifications on a channel they frequently use about topics that interest them.
Netflix, for instance, sends movie and TV show recommendations over WhatsApp. Netflix trailers are even viewable by new users on WhatsApp thanks to its latest functionality.
Run Meta Ads
You can reach wider audience by running meta ads. Connect your Whatsapp Business or Whatsapp API account with your Facebook or Instagram page.
Before creating an ad you should keep in the objectives you want to bring by running that ad. Ads are created for various purposes:
- Ads are created to boost engagement.
- Ads are created to increase conversion (sales )
- Ads are created to raise awareness about certain products or services or address issues.
- Ads are created to increase traffic for your website or your business page.
After knowing the sole purpose of creating an ad, start creating your ad in the given ways:
- Click Promote icon on your page.
- Select either to add to your existing plan or create ad from the scratch.
- While selecting Goal of your ad, select the most relevant object. For instance: boost engagement or increase sales.
- Add a “Send Message “, “Click Message “ or any call-to-action button in your ad. Link that CTA button to your WhatsApp
- Select location while carefully targeting your audience.
- Select the time and budget for your ad. Schedule time for running ads.
- At the end, click Promote icon to run ad.
Ads cover three stages:
- Pre-Purchase Stage – ads that aware the audience about products or services. This stage also involves the consideration.
- Purchase – ads that encourage consumers to bury WhatsApp business owners’ products or services.
- Post-Purchase – ads that bring loyal and conscious consumers for further process.
WhatsApp may be used in a variety of inventive ways by B2C businesses to communicate with their clientele. Customers are more inclined to buy from you or suggest your company when these encounters are relevant and helpful.
How can we improve Whatsapp B2C Communication?
The instant messaging service provider recently announced enhancements to the WhatsApp Business API that would make it easier for people to connect with businesses and quicker for businesses to get started, as more customers are using the app to communicate with enterprises.
According to the most recent information provided by WhatsApp, all currently operating businesses from the following nations—Singapore, Malaysia, South Africa, United Arab Emirates, Russia, Saudi Arabia, Israel, United Kingdom, Netherlands, Spain, Italy, Germany, Nigeria, Egypt, Brazil, Colombia, Jamaica, USA, Indonesia, and Mexico—that are connected to the WhatsApp Business API will have the ability to communicate with their opted-in clientele non-transactionally.
Businesses may now drive several new use cases on the platform with this update, including product suggestions, promotional offers, and—above all—re-engaging consumers by sending them updates and reminders about their goods and services regularly.
Non-transactional notifications can be sent by any company whose country setting in Business Manager is one of the aforementioned nations. Nothing further in the way of integration will be required.
Final words
WhatsApp B2C feature capabilities revolutionize consumer engagement and marketing by giving companies a powerful, affordable tool to engage with their audience and propel success in the digital sphere. Accept WhatsApp’s promise for a smooth path to company expansion.
You can create ads and add a “Send Button” that is linked to your WhatsApp.Zam Zam World experts help you create seamless ads for your business that help you achieve your ad objectives.
WhatsApp B2C Feature is amazing for small businesses. How WhatsApp B2C feature helped you to increase your sales and user experience. we would love to hear back from you.
