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1. What is Google AdSense?
Google AdSense is an advertising publishing program or service run by Google. In Google AdSense, Google provides you with an opportunity to earn money by displaying ads in website content and youtube videos. Whenever, visitors view or click the target text, videos, or image advertisement. One will be able to earn money by displaying ads.
Businesses invest in advertising through AdSense, compensating site owners based on the engagement generated, either through clicks or ad impressions.
In Google AdSense, income is directly proportional to site traffic. Google AdSense serves as a platform for website owners and content creators to monetize their online content by displaying advertisements.
You have to place the ads on your website that are already getting traffic. So, people can see or visit ad sites. You can use AdSense to monitize until your website is ranking on SERP (search engine page). You can monetize multiple websites or YouTube channels through the same AdSense account. You can even monetize individual sites too.
Impact on website monetization strategies and opportunities
If you want to create a successful Google AdSense approval strategy that will lead you to earn money passively. You must create a great AdSense strategy to drive traffic to your site. Great AdSense strategy includes:
- Figure out your niche
- Build a website considering a WordPress or any website builder
- Build strong social media presence
- Be careful with placing ads.
1. Figure out your niche
Pick out a niche you are passionate about. When you select a subject you have a strong grasp of, you can create amazing content. When you’re genuinely interested in a subject, your enthusiasm shines in your writing, making it more engaging and authentic and separating you from the competition.
our niche will make or break you. Never pick a niche you know nothing about or one that doesn’t align with your interests. Your niche will be regarded as your reputation. Choose your niche and proceed to create high-quality content that will grab visitors’ attention.
2. Build a website considering a WordPress or any website builder
You can create your website on your own, or you can hire a website developer to do it for you. Websites can be created if you know HTML and CSS. Alternatively, you can also create your website using WordPress or any other platform.
3. Build strong social media presence
Social media is a great source to attract the audience. You have to build a strong social media presence to establish your credibility. You need to attract the audience at least once a week through posts, stories, or short videos. The power of social media is one of the most effective strategies for cultivating a following and attracting individuals to explore your content. Thus, dedicating time to nurturing your social media presence is crucial. You can engage your audience in multiple ways, either by posting questionnaires or sharing valuable content. You will get to know the right timing of posting by observing the ranking of your posts.
4. Be careful while placing ads
You have to be careful when placing ads on your website. You can’t add ads everywhere, as it will distract your audience. Your ads must be user-friendly and contribute to the revenue you want to earn. Strategically consider ad placement on your website; aim to position ads where they’re easily seen without being overly intrusive.
AdSense is a great way to monetize your content and generate revenue by placing ads on your website.
2. How to get Google AdSense approval
1. Utilize a WordPress theme that prioritizes user-friendliness
You can modify designs of your WordPress website. The design changes encompass adjustments to your display and appearance. If the changes you wish to implement are design-focused and relatively straightforward, you can make them through the admin screens. The Customizer offers a range of options for fine-tuning your theme. For Google AdSense approval, it is necessary to opt for a WordPress theme that prioritizes uer-freindliness.
You can customize your website layout without writing any code using page builder. It adds a new editor interface, creating, editing, and customizing it accordingly. Some WordPress themes are always in pre-made template modes. Your website page may also be affected by page builders. You can customize your WordPress by using the following WordPress plugins.
- Hostinger AI Assitance
- Woo Commerce
- AIO SEO
- bbPress
2. Craft essential pages such as "About," "Contact," and "Privacy Policy"
You have to create About, contact, and Privacy Policy pages before applying for Google AdSense approval.“About Us” and “Contact Us” pages serve as essential elements for any website, showcasing its legitimacy and distinguishing it from potentially spammy or untrustworthy sites.
About Pages includes necessary information about your business. It also includes information about yourself that earns visitors’ trust.
You have to figure out a way where customers reach out to you that may be either in the form or link that acts as a communication bridge between you and your lead.
In Privacy Pages add all the terms and conditions and how to sort out with the data. Your website should include a compliance policy that delineates the methods of data collection and usage. Privacy pages must not look like legal documents besides it has to be user-friendly and concise.
3. Select a suitable font that enhances readability and aesthetics
Topography is a unique and important aspect of your WordPress theme. Topography is an important element when we talk about the visuals of your website. Topography in WordPress is a pre-defined font that you can change anytime.
Contemporary WordPress themes come equipped with a convenient built-in font library function, allowing direct access to Google Fonts within the WordPress platform.
You can use multiple plugins if you want to cut down your hustle of manually adding fonts to your website.
4. Ensure all content used is original to avoid any copyright infringement
Copyright clause is the common Google AdSense approval rejection. Three common reasons for Google AdSense disapproval are:
- Distributing copyrighted content
- Displaying other people’s content
- Often visiting copyright-violation sites.
To avoid rejections due to copyrighted content and to adhere to Google AdSense policies, it’s essential to implement a comprehensive content monitoring system. Utilizing content monitoring tools enables you to detect and rectify any occurrences of copyrighted material present on your website. Various tools for monitoring content include:
- Grammarly
- DCMA.com
- Plagscan
5. Consistently update your website with fresh content to engage your audience
You have to update your content continuously to engage audience. Now, people look for fresh, updated content in every aspect.You should maintain publishing frequency by posting content regularly on your website. Google loves websites that regularly publish content on their website.
Publishing content acts as a doorway to rank higher in SERP. Avoid publishing spam content. It will lose your credibility. Always publish content that has some value.
To make the Google AdSense approval process faster, you have to strictly avoid posting explicit content. There should not be a copyright image or material on the website.
6. Opt for top-level domains (TLDs) for a professional online presence
Hustle to get a TLD (top-level domain)if you are a user of the free domain such as .tk, .ml, or .ga. You have a great opportunity to get Google AdSense approval with a top-level domain. Always use .com domain name. It is great for businesses and costs in-between $10-15 $per year. It is affordable too.
Use a country-based domain when you are targeting people of a specific country or region.
For-example use .PK for Pakistan and . CA for Canada.
7. Refrain from incorporating third-party pop-ups and pop-under ads to enhance user experience
Once you apply for Google AdSense approval, you have to take all the precautionary measures that hinder your AdSense approval. First of all, remove all the networks and third-party ads from your website. When Google crawler, crawls your website, it might not have an impactful impression on it. Avoid using pop-ups and pop-under ads during this period. However, you can use it once it gets approved. As per Google update, Third party ads will increase your revenue.
3. Google AdSense Approval Requirements
1. Age Factor
You should be 18 years old to use Google AdSense.According to Google’s terms and conditions understand all the conditions before applying for Google AdSense.
You are only eligible to monetize your site when you are 18 years old. But if you are under 18 and make to monetize, you can use your guardians’ information to apply for AdSense.
If you are under 18, a parent or guardian can register for AdSense using their Google Account. Once their AdSense account is approved, any payments will be directed to the adult in charge of the site
2. Avoid Fake Traffic Circulation
As per Google policies
“Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include but are not limited to, repeated manual clicks or impressions, automated clicks, and impression generating tools, and the use of robots or deceptive software. Please note that clicking your ads for any reason is prohibited.”
Google will monitor your traffic and clicks. If they detect signs of fraudulent clicks or impressions on your AdSense ads, they will promptly ban your account.
3. Your site must provide a secure and positive user experience
Your site must be secure and provide a user-friendly environment. Your site must contain abusive free content. The content on your site must not be manipulative, harmful, or rational. The content that leads to Google ban include:
- Your site must not contain any malicious software.
- There should be no manipulation that distracts users.
- There should be no misleading “next buttons” and phishing attempts to steal data.
4. Your site must be six months old and have technical pages
Your site must be six months old to apply for Google AdSense.In the beginning, the rules were different. However, Google made amendments to rules to avoid low-quality websites. This rule isn’t applicable all the time and in all countries (United States). This kind of rule applies to countries with low living cost.
Google may reject websites that lack technical pages. Technical pages may include:
- About Us Page
- Contact Pages
- Privacy Policy Pages
These pages help build trust among consumers.
About Us Page: Having an About page helps users trust that you are genuine and adds a level of legitimacy to your brand.
Contact Page: Your information (contact, address) is in one click.
5. Your site must not contain copyright material
Copyrighted content may lead to Google Adsense disapproval. Your site must not contain any copyrighted content (images) etc.
The content on your website from blogs, images to videos must be created by you. You can’t use other content without their permission. However, you can use photos as long as you have a license to do so, such as stock images.
6. Your website adheres to Google's content policies
Your website must not contain content that ignites illegal activities. The content must be pornography, weapons, drugs, and hacking, etc free. Generally, content that is obscene, illegal, adult, violent, hateful, or harmful is not allowed. Ensure your site adheres to all their guidelines before applying.
4. 4 Key Factors for Google AdSense Approval
1. Create valuable content
Creating valuable content is a major concern. Quality builds trust and enlightens positive perspectives to consumers. Always focus on creating top-notch, informative, and thoughtful content that serves as your identity. Your content must coincide with the needs of the consumers.
2. Google AdSense Calculator
Google AdSense calculator is also known as Prepostseo AdSense Calculator. It provides you estimation of your expected income. You can calculate the expected revenue by using it. It calculates expected income by using the following data:
- Page Impression: The number of times the consumer views an ad by loading a webpage is called page impressions.
- Click Through Rate: It is the number of clicks on the display ads.
- Cost Per Click: it is the paying rate that publishers get from Google for every single click on the display ads.
3. Guarantee mobile responsiveness to optimize user experience across different devices and screen sizes
Your website must be mobile responsive across all devices and screen sizes. You should add your content to Google search console to control your website and optimise it accordingly. Mobile responsiveness adds a positive perspective to consumers’ journey and enhances their experience.
4. Better navigation and avoid YMYL (Your Money or Your Life) niche websites
Google values websites that are well-organized and easy to navigate. A well-structured website not only enhances the user experience but also increases your chances of getting AdSense approval. Google holds websites in the YMYL (Your Money or Your Life) niche to higher standards because of their potential impact on users’ health, finances, or overall well-being. Avoid adding misleading stuff to your website that decreases the chances of Google AdSense Approval.
5. What are the best practices for Google AdSense Approval?
1. Your site must have a correct ad code
You should add correct AdSense code on your site. You should learn the methods to add AdSense codes in Blogger or WordPress. We have enlisted the steps to add code at the end of this blog.
2. Your site must endure program policies
Your site must endure all the Google AdSense program policies to get Google AdSense Approval fast.
3. Your site must be reachable
Your site must have less loading time and support all the devices. Any user can reach it from any device mainly from mobile.
6. What are the reasons for Google AdSense's disapproval?
1. Poor optimisation
Optimisation of your website is crucial in Google AdSense Approval. By optimizing your website, you can effectively and efficiently reach an untapped market without paying for advertising, leading to increased conversions and revenue gains. By continuously experimenting and testing, you can leverage SEO, and UX enhancements to transform your business.
2. Bad Quality of content
If the content on your website is of low- quality obviously your website will be rejected from the Google search console.
Google always tries to bring the best experience to their consumers. Filtered content is directly proportional to traffic. Take care of your website reputation by carefully placing ads and avoiding abusive content.
3. Insufficient traffic
Organic traffic is an indication of authentic content. Google knows whether your traffic is organic or paid. Be patient, apply great quality content, and let the magic happen.
Don’t use cheap tactics to attract audience. It will act as a bounce rate.
4. Use of unsupported language
Unsupported language is the major issue for Google AdSense approval. If the consumer on your website won’t understand language. It will act as a negative point.
Always add language converter on your website for better experience and understanding.
5. Unauthorized Websites and inappropriate ads display
Make sure your website meets all legal requirements. If your website isn’t authorized, then you are already out of this game.
You have to be clear about where to ad display ads. Make sure your website’s layout, design, colour, and format are optimized for ad placements. Avoid any features that might obstruct the proper display of ads, like overlapping content or too many pop-ups.
7. Guide to add Google Adsense Code in WordPress and Blogger?
1. Google AdSense code in WordPress
You can add AdSense code only if you use the WordPress CMS or have a premium subscription to wordpress.org or wordpress.com. Free plans do not support blog monetization. There are two main methods for adding AdSense code to a WordPress website, depending on whether you plan to change the theme in the future.
If you don’t plan to change your website theme:
- Go to the WordPress dashboard.
- Select the “Editor” option.
- View the Theme files and choose the Theme Header.
- Insert the AdSense code below the <head> tag, between the tags of your pages.
- Click the “Update File” button to save the changes.
If you want the flexibility to change the theme in the future:
- Download and install the WordPress Headers and Footers plugin.
- Go to Settings and find the header and footer scripts section.
- Add the AdSense code.
- Click “Save Settings” or “Update” to confirm the changes.
- Check the checkbox and press “Done” to complete the process.
2. Google AdSense Code in Blogger
You can AdSense code in blogger by following ways:
- First of all, log in to your Blogger account.
- Go to the “Theme” section after selecting the blog for monetization.
- Access the HTML editor by selecting “Edit HTML” in the theme section.
- Always have a backup before making any changes. You can create a backup by selecting “Download Full template”.
- Search for the </head>tag in the HTML editor.
- Now insert the AdSense code that you have received by signing up. Insert the code just above the </head> tag in your template. Ensure the code is placed correctly and does not interfere with the existing HTML structure.
- Save the AdSense code and apply changes to your templates. You can check how ads appear by clicking on the “Preview “ button.
- Now submit your blog for AdSense approval.
Conclusion:
Google AdSense is the major concern of all the publishers. Every publisher wants their site optimised for Google AdSense approval. If you want your Google AdSense approval, you have to strictly follow the Google AdSense eligibility requirements that I have mentioned above in the blog.
You cannot fake your traffic as Google knows the source of your traffic. Avoid plagiarised content as well as publish great content to attract the audience. Optimise your website and add AdSense code to be there as an authority. At least 30 blogs must be published before applying for Google AdSense approval.
You can earn up to $0.2 – $2.5 for every 100 views. This blog will reduce your confusion about Google AdSense approval and eligibility requirements for 2024.
If you still have confusion reach out to us at Zam Zam World. Our experts will resolve your issue in the best possible way.
