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Affordable Digital Marketing Strategies
The World Bank estimates that there are 334 million businesses worldwide. Without a budget-friendly digital marketing strategy, launching your brand could lead to failure and prevent you from making a name for yourself among 334M businesses.
Just 17% of organisations have a digital marketing strategy, which is why the majority of businesses fail within the first five years of operation.
Imagine turning your business goals into reality with a proper and detailed digital marketing strategy.
Marketing plans vary from $10,000 to $40,000+ in the industry that can break your bank in no seconds.
Don’t worry, I got you covered.
Embrace budget-friendly digital marketing strategies and turn your business goals into reality with these tips and tools.
Importance of budget-friendly Digital Marketing Strategy for Businesses
A digital marketing strategy is a roadmap for a business to achieve its marketing objectives. It connects brands with their most promising customers using various online tools, platforms, and techniques.
Businesses must plan a proper digital marketing strategy within their achievable financial limits, as customer acquisition costs have increased by up to ( 60%) in recent years.
Why does every business need an affordable digital marketing strategy?
Every company should begin small and gradually increase its marketing budget while closely monitoring the market and emerging trends. You will find it hard to manage your brand within the allotted budget if you spend all your money on expensive promotions.
Marketing develops trust, which can boost sales and customer’s loyalty. Consumers purchase from reputable brands.81% of the buyers say that they have to build trust before purchasing, according to Edeleman’s study.
You can understand the piano language of your ideal audience. Providing one one-step solution to problems automatically increases your brand’s visibility and marketing platform engagement (website and social media handles). Continuously implementing advanced strategies and performance monitoring will lead to significant revenue growth.
How to develop an Affordable Digital Marketing Strategy?
Online marketing covered 55% of the whole. Businesses can develop affordable marketing strategies in the following ways:
1 - Sketch Your Goals Clearly
To create a marketing plan that fits your budget, you should clearly define your goals before promoting your brand. Objectives define goals. The goals of your brand include:
- Brand awareness
- Generating leads
- Driving sales
- Increasing website traffic.
2- Identify Your Target Prospect
In developing your affordable marketing strategy, one of the crucial steps is mastering your audience’s needs by knowing their pain points.
You can develop a better understanding through surveys, social listening, and analytic tools that are available on your websites. You can study their behaviour and figure out ways to relate your product to their requirements.
3 - Setting Achievable Financial Limits:
When it comes to budget-friendly digital marketing, setting a budget is the most crucial step.
As a small business owner, you should use your money wisely while promoting your business. Only spend on effective strategies that will generate positive outcomes to support your business. Don’t do negative and hefty marketing in the beginning.
4 - Evaluate your Online Presence
You can examine your online presence by taking into account your website, social media accounts, and any ongoing marketing campaign.
Evaluating your online presence helps you keenly observe your competitors and implement changes and methodologies accordingly.
5 - Use Nominal or free tools and Track Results
To track your digital performance, use free and nominal tools. These tools can help you analyse your marketing campaigns, content performance, and website analytics. Popular tools include:
- Canva
- Google Analytics
- Mailchimp etc.
9 Budget-friendly Digital Marketing Strategies
Following are some affordable digital marketing strategies that will benefit your business.
1 - SEO Strategies in Digital Marketing
According to Asherf’s pricing 2023 report, companies are paying between $500 to $1,500 per month for SEO services that may burn your bank. Instead of paying a hefty amount for SEO services, you can look for cheaper or free tools.
Tools:
Seo includes services from on-page to technical.
- On-Page SEO services: You can increase your website’s credibility by avoiding fluff and optimising the title, meta description, and content.
You can use different tools for keyword research as:
- Google Keyword Planner – help in finding the most relevant keyword.
Semrush – generates a wide range of keywords. You have limited access to the free version.
- Answer the Public – presents a structured collection of keyword queries according to your audience’s interests.
- Keyword Difficulty Checker – provides insights about the difficulty of your targeted keyword.
Insightful Content:
Gain the trust of your audience through creative, in-depth, and helpful content. While creating content keep an eye on creating a compelling:
- Hook
- Analyse your competitor’s content to come up with better ideas.
- Optimise your content according to search intent and feature snippets.
You can check your blog’s SEO through real-time content analysis with Yoast.
Local SEO
For local SEO, you can use Google my business – create your business profile on Google.
2 - Content Marketing Strategies in the Technical Worldt
Creating appealing content to generate revenue and fulfill the company’s goals is content marketing.
You can create budget-friendly internet marketing strategies through podcasts, blogging, infographics, videos, and paid ads.
In the digital world, people need quick solutions to their problems. So your content should be mobile-friendly because more than 27.8 billion queries are performed on mobile and solve your prospects’ problems.
Top content in B2C marketing are videos and short articles or blog posts. The use of short articles or blog posts have increased by 83% and videos by 61%.
Tools:
BuzzSumo
BuzzSumo analyses the best content and keeps track of keywords by examining competitors’ content and elevating trending topics.
It offers 30-day free trials and a content creation plan begins at $199/month.
Trello (free tool)
This project management tool enhances team collaboration and content organisation for effective project execution. Marketers can keep track of their deadlines and workflows by setting up boards and calendars through Trello.
It is a free tool with great features
3 - Influencer Marketing Strategies in Digital Marketing
It is a marketing strategy where brands collaborate with influencers (people who have earned audience trust and have a huge following) to reach a wider audience.
You can reach small or emerging creators in your niche for affordable digital marketing.50% of the audience looks for reviews and ratings of a specific product before buying it.
44% marketers prefer to work with small creators who charge less for promoting their products
The influencer market is increasing rapidly and has become a 21.1 Billion industry, so spending 1% on it will increase your brand’s traffic to 0.5%.
Tools:
It’s All-powered system helps brands to find potential influencers. CreatorIQ applies several filters to the current data for finding relevant influencers to advertise your services.
You can request pricing by providing specific information on the platform.
This tools cut down your hustle of finding top influencers in your niche. It ranks influencers by their number of followers and engagement.
Upfluence provides you with influencer information based on their demographics, quality of viewers, and performance.
Its free mode provides upto 3 influencer searches per day. There are different monthly plans which you can request depending on your needs.
4 - Email Marketing Strategies in Digital Marketing
Email marketing is a technique to inform people of your new products or services through emails.
347.3 billion emails are delivered every day. The average (ROI) through email marketing is 4,200%.
A well-crafted marketing strategy includes sending personalised,mobile-friendly, and proper call-to-action emails.
Email marketing is one of the nominal ways in contrast to other marketing services. It builds relationships with your customers by informing them about your services.
Tools:
You can send 100 free automatic emails in a day to your prospect. You can generate leads by cutting down the hustle of writing and sending manual emails with SendGrid.
The essential plan allows sending 100,000+ emails at $19.95/month.
All your communication channels are centralised in one place. Omnisend free plan only offers email, but that’s more than enough for small and medium-sized businesses.
You can send up to 20 free test emails/day in the free plan. The standard plan begins at $16/month.
5 - Social Media Marketing (SMM) Strategies in Digital Marketing
Social media platforms ( such as LinkedIn, Facebook, Instagram, or Twitter) provide a unique opportunity to establish a strong brand identity and cultivate a loyal following.
Social media ads revenue by 2027 will be $130.5 billion. If you are not using social media to brand yourself, you’re leaving money on the table.
Pinterest Marketing
Pinterest is a social media platform with over 400M active users. You can generate high traffic and reduce your headache of publishing posts on Pinterest with its free plan of 50 posts. You can create pins, collaborate with your hard-working team, and get feedback.
Tools:
Agorapulse
You can plan and schedule up to 10 posts in advance and manage three social media profiles simultaneously.
Agorapulse provides free monthly trials without credit card information.
Its monthly plan begins at $49.
ContentStudio
ContentStudio helps to generate content over 30+ platforms from video publishing to minimising the URL.
It offers 14 days free trial with a monthly plan of $25/month.
6 - Online Video Advertising in Internet Marketing
The second most effective strategy for gaining the trust of your target prospect is video marketing.
It works best to inform, draw in, and convert customers. With up-to-date information, buyers select the finest items with cutting-edge features.
Videos are the go-to tool for 31% of marketers to increase the SEO of their content and marketing.
A study indicates that 90% people choose video as their preferred medium. Your smartphone is an affordable way to shoot high-quality 4K videos.
Tools:
It is a free tool where you can create unlimited free videos. You can download and export your videos at 480p without a watermark in Clipchamp Create.
For better resolution and other features, you can upgrade to premium which starts at $9.99/month.
Adobe Creative Cloud Express offers a variety of illustrations, layouts, and templates to assist you in creating stunning videos. All of these features are available in free mode.
Its premium plan begins at $9.99/month.
7 - Community Marketing in digital world
Community marketing is a strategy for business growth that seeks to establish open, cordial, and innovative connections between businesses and their prospective customers.
Community marketing is a two-way communication channel and stands different from other marketing tactics. It can be created on multiple platforms, including Facebook, LinkedIn, Instagram, and Whatsapp groups.
Tools:
It allows you to schedule your post and engage with your customers. It is among the best tools for providing a thorough performance analysis.
Buffer allows you to 30 posts over 3 channels.
Its monthly plan begins at $6/month per channel.
8 - PPC (Pay-Per-Click) Strategies in Digital Marketing
It is a process of reaching the target audience by running PPC ads on various platforms such as Amazon, Website, Youtube, Facebook, or Google, etc.PPC converts 50% better than organic site visitors.
It is economical as you have to pay only when someone clicks on your ad. You can change demographics or cost-per-click according to your specific audience. It is one of the easiest and fastest ways to keep track of your campaigns to reach your target audience.
Tools:
This tool has generated over 200M conversions and 2.11 billion clicks. Adzooma is used to create, manage, and optimize your PPC campaigns.
It offers a free plan with great features. You can upgrade at $99/month.
It is a keyword research tool that rates your Facebook or Google ads. Wordstream numbers your PPC campaign from zero to 100 and also does individual ratings of different categories.
It is a free tool with great features
8 - Account-Based Marketing Strategies in Internet Marketing
It is also known as key account marketing.ABM marketing is a B2B marketing tactic where both teams work together to develop the most effective plans.ABM marketing has increased revenue to 208%.
The purpose of ABM marketing is to formalise your marketing account and communication channels.91% of companies using ABM strategies confirmed that most of them have increased their deal by up to 50%.
Tools:
Xtensio – Communication tool
It is a perfect tool to point out your ideal customers.
Xtensio is free too but you can upgrade with prices ranging from $7-20/month.
Datanyze – Account tracking tool
To make ABM strategies successful, it provides technology insights, contact details, and competitor analysis. Datanyze helps you to reach the perfect account to pitch through detailed account analysis.
It allows 90 days free trial. Its premium plan begins at $21/month.
Final Words
Above mentioned stats will clearly show how much a digital marketing plan is important for every business nowadays.
While digital marketing can be costly, there are plenty of affordable strategies you can implement to see what works best for your business. Our team of digital marketing experts at “ZAM ZAM WORLD” can develop a tailored plan to help you turn your brand’s dreams into a reality.
Which Marketing strategies have you employed in your business? We, along with our team, would be particularly interested in learning about the outcomes of those strategies.
